Interesting experiment in Social Giving, the Pepsi Refresh project gives away 1.3 million per month to user voted and submitted ideas to better: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education.
Connecting with social media platforms like Facebook, the Pepsi Refresh project allows users to spread donation requests throughout their own social networks to push ideas they believe will help to make a better world.
I hope this works and other companies follow suit!
check it out at: http://www.refresheverything.com
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